Google Tag Manager Consultant
Google Tag Manager allows you to simplify the implementation and management of tags on your website, so you won’t need to constantly rely on a developer.
Google Tag Manager is a tool that allows you to add tags from tools like Google Analytics, Google Ads, social media pixels, and other marketing solutions, all on the same platform. Additionally, it provides greater control over the tags, ensuring that you’re measuring your website’s performance correctly and collecting valuable data, such as user behavior, traffic sources, content interactions, and conversions.
Furthermore, Google Tag Manager enables you to implement changes quickly, without interrupting the operation of the site, ensuring that data collection is accurate and up-to-date. By using this tool effectively, you can optimize your website’s performance, improve the accuracy of reports, and ensure you’re tracking the most important KPIs for your business.
As a Google Tag Manager Consultant, I can help you properly configure the tags, integrate them with your marketing tools, and ensure you’re extracting the maximum value from your metrics.
What is included in my Google Tag Manager Consultant services:
1. Creation and Configuration of Google Tag Manager
- Creation and setup of the Google Tag Manager account.
- Integration of Google Tag Manager with the website.
- Implementation of basic tags, such as Google Analytics, Google Ads, Facebook Pixel, etc.
2. Tag Management and Monitoring
- Ongoing maintenance and monitoring of tags to ensure they are functioning correctly.
- Updating existing tags as needed, including replacing or removing outdated tags.
- Tag testing to ensure that data is being collected correctly.
3. Creation of Custom Tags
- Development of custom tags to track specific actions, such as button clicks, video views, form submissions, etc.
- Implementation of custom triggers and variables for greater accuracy in data capture.
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